Augusta’s downtown staycation raffle has generated 123 entries over two months, with receipts tied to the campaign documenting $11,000 in spending at downtown businesses. The effort began in September and is intended to support businesses on Broad Street.
Jennifer Bowen, Destination Augusta’s chief strategy officer and senior vice president, said some businesses have noticed more customer activity. The Book Tavern, for example, reported increased traffic, she said, and customers have been asking about the raffle.
Heather Reeves, general manager of Bradley’s BBQ, said the promotion can encourage people to add a downtown stop to plans they already had. She said she sees customers at the restaurant every day.
Breannah Newton, director of operations for The Frog Hollow Group, said purchases at downtown businesses can affect workers’ household finances. She pointed to gift cards and purchases at bookstores or record shops as spending that can help employees cover bills. Staff at the group’s five restaurants are encouraging customers to enter and are participating by dining or shopping downtown, Newton said.
Victoria Sterling
News Now Georgia
